eBay the Smart Way: Selling, Buying, and Profiting on the Web's #1 Auction Site

It's the world's largest marketplace: eBay! This smash-hit, on-line auction site has at least 1,200,000 items available right this minute. This "ultimate" marketplace is a great find for buyers--but for sellers it's a gold mine: a whole new way to sell products, find new customers, and make hefty profits.

Sellers learn how to: * Understand all the steps required to offer a product for bid * Follow the rules and properly record transactions * Plan and schedule auctions for maximum profits * Prepare text and photos that will work seamlessly in the digital marketplace, including: graphics, HTML templates, and proper use of digital cameras * Create a web site and link it to an auction page: This includes: photo retouching and photo collages; handling graphics formats; and an overview of two easy authoring softwares: Netscape Composer and Microsoft Front Page Express * Establish credibility--the heart and soul of success on-line * Create an organized, responsive approach to customer service.

It's also critical to understand the ins-and-outs of buying strategies, so the book explains the basics of bidding and timing, the different kinds of auctions, and third-party bidding software.

For anyone who wants to sell or market just about anything, eBay is truly a once-in-a-century opportunity!